Protect & Nourish Your Coloured Hair: L’Oreal Professionnel Vitamino Color A-OX Daly Beauty I have to share my latest hair care love – the L’Oreal Professionnel Vitamino line. The entire line is designed to pamper and protect colour treated hair. Highlighted hair is processed with bleach, and if you high light your hair you know the treated hair is more fragile than virgin hair, and is also prone to brassiness. One of the ways I look after my hair is to go as long as possible between treatments. This allows maximum root growth and makes it easier for the stylist to keep your hair healthy and your colour true without repeatedly colouring your already treated hair. It is very important to use gentle cleansing methods on bleached hair. It breaks easily and definitely needs kid glove treatment. L’Oréal Professionnel range for coloured hair, Série Expert Vitamino Color A-Ox, helps maintain the look of colour radiance, protecting it against natural environment aggressors that can cause colour to fade. Série expert’s unique molecular precision technology, haircare expertise and innovative formulations, mean that the products can effectively target the three different zones of the hair fibre: the surface, the cuticle and the cortex, which is the very heart of the hair. Read more about the molecular technology here. The Color A-OX Corrector shampoo and conditioner are an incredible violet tinted duo that sends orange or brassy tones packing on first use. As a maintenance treatment, I use it monthly to keep my blonde hair looking shiny and healthy. The Color Corrector, or CC Cream, has L’Oreal’s “Chroma Cream” technology, which has a cocktail of three conditioning agents that smooths hair fiber, enhances shine and helps detangle hair. The powerful purple pigments treat and protect against brassiness. These are amazing and results are visible right away. I love the whole line, it leaves my hair soft and full of body and shine. Especially the Vitamino Color A-OX Masque. I love the texture – it’s light and fluffy, with a jelly texture, so it doesn’t feel heavy or greasy going on. It has UV protection, which is key for me as I drive with my sunroof open on every sunny day! It only takes one minute in the shower and smells like yummy berries. Don’t be fooled by the light texture, the Vitamino masque makes my hair smooth, shiny and easier to manage. The Vitamino Color A-OX Color 10 in 1 is the finishing touch. Enhance and prolong radiance with a primer spray that treats all color-treated hair types. It’s a multi-benefit primer spray for all colour treated hair. It has 10 instant benefits and I alternate using this with several leave in spray conditioners. 1. heat protection up to 450°F (230°C) 2. shine 3. softness 4. consistency of hair fiber from roots to ends 5. smoothness 6. detangling 7. facilitate easier blow-dry 8. anti-breakage* 9. helps prevent split ends 10. helps reduce the look of frizz Golden blonde is always better than brassy blonde. L’Oreal Vitamino Color A-OX is definitely one of my favourite colour pampering lines. For blondes, this line is a no brainer. Start with the CC Cream and you’ll be hooked! Related This is an excerpt from the article Protect & Nourish Your Coloured Hair: L’Oreal Professionnel Vitamino Color A-OX which originally appeared on dalybeauty.ca.