Smell; the only one of the five senses that cannot be measured, nor explained. One person may walk into a kitchen and smell garlic while another may pick up on pepper, all while engaging within a formulation of the same biological makeup. To me, this is incredibly interesting, as we often purchase scents based on how good they smell to us and how well they act as a reflection of who we are – deemed our “signature scent”… but what you’re in for is a little more than the coveted little bottle.

A little pop into Holts for a Christmas gift for my mum sparked a sniff session at the Jo Malone counter, naturally. I’d admired the company whilst in Paris earlier this year but couldn’t decide on a fragrance that fit; often it is easier to decide on something when you’re in and around the environment accustom to you, physically being able to place it in your everyday routine rather than relying on strict visualization. Bare that in mind before your buy on vacation. I made a point to not purchase right away but to go back in each and every time I was in the mall and circle the station lined of glass bottles, half-full. Do this for about a week or two, to ensure other combinations don’t diminish the appeal of the first.

How is it that a single whiff of bergamot is enough to recall an entire scene or something you once saw? It provokes emotion – nostalgia – more than any of the other senses combined. That my friends, is why it’s important to curate a single scent that could signal to someone that this is who you are. It’s one of the many reasons why style is so important to myself and after reading, scent has become just as so. After test-driving the 1 0z. bottle, smelling as calm as Bondi’s shoreline combined with the ragged rock of the Canadian shield, I’ve found my descriptor.


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This is an excerpt from the article Wood Sage & Sea Salt which originally appeared on