Hellmann’s Real Food Movement Fiesty Frugal and Fabulous This blog post was created with Hellmann’s® and JONES Voice Chances are while you may not know the campaign name, you’re familiar with the messaging – that’s how the best campaigns work! Hellmann’s Real Food Movement® campaign has been educating consumers on the value of real food since 2007. In this latest phase of the campaign, Hellmann’s is looking at kids and their understanding of not only what real food is but where it comes from. Recently I had the opportunity to be part of a panel for Agriculture Saskatchewan, sharing my thoughts and opinions on food production, purchasing and my understanding of a lot of the terms thrown around in the media as of late. Part of that discussion focused on how we talk to our children about food. I relayed a story about not understanding where eggs or milk came from until about Kindergarten age – at which point I promptly stopped consuming both! The consensus was that we should be educating our children on food from an early age, based on their age and understanding of course. Here in Saskatchewan, I’d estimate that a larger majority of children have the basics figured out than in, say, suburban Vancouver. Of course, population-wise, our numbers are small compared to larger urban centers so the overall percentage of children who understand where our food comes from in Canada isn’t what it was thirty years ago. How do you think your kids would do if given a variety of foods and asked where they came from? I’ll take it one step further – how do you think you would do as a parent? Recently, Hellmann’s took a group of 3 kids from Eastern Canada along with their parents to a Hellmann’s Blue Ribbon canola farm right here in Saskatchewan. They toured the farm to learn what goes into crafting the perfect jar of mayonnaise – and we got to watch it live streamed on Facebook (you can watch the video here) ß I love this. Getting kids involved in understanding where our food comes from then brings the conversation home to our dinner tables with the family. Here’s another fun way our family opened a conversation up about how things grow – we made a Sprout Person! The process itself is pretty easy: Step 1 – cut out the feet of an old pair of stockings just above the knee. Step 2 – fill up your stocking with grass seed and sphagnum moss. Tie it into about a tennis ball size shape to make a ‘head’. Step 3 – pinch the front of the ‘head’ to make a ‘nose’, hold in place with an elastic band. Step 4 – Make a face, i.e. use googly eyes for the eyes, draw on a mouth, use pipe cleaner to make eyebrows or a mustache etc. Step 5 – Glue some paper on a plastic cup and make an ‘outfit’ for your sprout head. You can even cut out a little tie etc. to dress it up. Step 6 – Hand fill your plastic cup with water and place your ‘head’ on top, so that the stocking tail is dangling in the water. Step 7 – Now place your sprout person on a window sill to get lots of sun. Water himher with a spray bottle every day and watch them grow! Crafts with kids As a parent, I’ve often been gifted with a plant, or even a sunflower, from my little one at school. Teachers use this plant-in-a-cup lesson to teach the basics in science about how things grow. During the summer months, the Sprout Person is another way to foster that learning and open up discussion about our food and why it’s important to put good things in our bodies to help us grow too. Check out more about Hellmann’s and “Where does your food come from” by visiting Hellmann’s on Facebook.