World Mastercard Fashion Week/Alberta AventureNext Now: WMCFW Millennials of the Moment Jenn McNaughton There’s no doubt Canadians are having their moment after long-awaited decades of trying to break the cross-continental seal. Names such as Lucian Matis, Mathew Gallagher and Kim Newport-Mimran are constant, dressing those from beyond our border. But it’s the up-and-comers who redistribute inspiration and vulnerability; two things that often fall short in smaller fashion capitals. In fact, their international mindset and use of social platforms is adding new context to what it means to be a millennial “kid”. The below additions to the local roster are proving that those at the reigning top aren’t the only creatives giving face to Canadian style. The Co’s fashion correspondent, Jenn McNaughton, breaks down the who’s who and what’s what of our digitally influenced design culture—aka the rookies who know more than you do. ASHTIANI As the 2011 recipient of TFI’s (Toronto Fashion Incubator) New Labels competition, Golnaz Ashtiani maintains the same modernist approach that initially won over panelists. Her distinct design vision enables thorough, succinct collections, exhibiting fluidity within mono-tone colour palettes and clean-cut silhouettes. This season, Ashtiani will present in the studio space by offering a 360-style viewing of the reigning juxtaposition of minimal showpieces. Follow @ashtianibygolnazashtiani for more minimal womenswear magic. MALORIE URBANOVITCH Girl of the moment, Malorie Urbanovitch, is rapidly constructing a name for herself within Canada’s fashion landscape, spanning from her native prairies (Edmonton) to urbanite Toronto and beyond. Her quirky, signature knitwear and creative collaboration with artisans in Europe give her the edge of staying power—a chance to reverse the decay of hand-made, atelier-based designing and impact the industry at large within the day and age of fast fashion. Give @malorieurbanovitch a follow on Insta for a feed funky knitwear pieces to swoon over. PARADIS Named part of Complex Mag’s list of ’30 Designers Under 30’, Emeric Tchatchoua and Raymond Cheung are the streetwear-inspired designers of the label, unique in their destruction of cultural disparities by creating a sort of “shapeless”, unconventional image. Originating from Paris and Hong Kong and now, splitting their time between Europe and Montreal, each one of them brings the duality artistic technique and authenticity acquired from universal experience. A fan of Public School and Proenza Schouler? You’ll want to follow the boys of 3.Paradis over at @3paradis on Instagram. HELDER DIEGO Designers Helder Aguiar and Diego Fuchs are the creatives behind their combined namesake label. One look at their innovative techno-graphics is reminiscent enough to deem them Canada’s very own Dion Lee; masterminds of interweaving textiles and imitating 3D prints IRL. Opting to show in the venues studio space, attendees were able to admire closely, getting a real feel for the sharp-edged slits and angular form that comprises their sleek aesthetic. Their offerings for SS’16 were dramatic, mermaid-esque silhouettes, enlisting elements of mythology onto the runway. For press appearances and high fashion editorials, follow them at @helderdiego_official. HONG KIYOUNG Traditionally, a recurring showcase at Vancouver Fashion Week, Seoul-based Hong Kiyoung traded in Vancouver’s scenic serenity for Toronto’s metropolitan opulence, backing his luxury streetwear offerings for SS’16. What originally started out as a printed t-shirt label, Kiyoung debuted full runway looks in 2012 and by fall 2014, his contemporary graphics garnered international attention on the pages of VOGUE UK, VOGUE Italia, Dazed & Confused and Glamour UK magazines. @hongkiyoung is your daily dose of a Hong Kong-inspired streetwear aesthetic.