Modena, Italy

The Ferrari Experience is not for me. At least I didn’t think it was.  I’ve been to Modena a couple times and I’m not a car lover. I’ve owned cars in the past and while we use a car sharing service in Toronto I would never think to attend a car show and I’ve never been impressed with expensive rides.

And while Chef Rouge isn’t some kind of gear head when the Modena tourism office asked if we wanted to drive a Ferrari he was ecstatic. So we caught a shuttle from the Enzo Ferrari Museum out to Maranello to visit the Ferrari museum there and visit Push Start Maranello.

Even if you aren’t a car person this is an experience of a lifetime.

Our instruction was a former motorcycle racing driver in Europe and the US and was an amazing guide. Watch our Ferrari Experience video and you’ll see him ask Dave to slow down so he could go to 0 to 100km in 3.9 seconds.

This is Ferrari.

Even if you’re not a car person like me, driving a Ferrari in Italy is a bucket list item. As I sat in the back filming I could feel the difference in this car, how it hugged the asphalt. Even I had an appreciation as this was not just a car.

The Ferrari Experience. Don't miss the Ferrari museum in Maranello. It gives a great overview of the history and culture of Ferrari even if you aren't a big lover of cars.

We then moved onto the Ferrari museums, which were so much more than I had anticipated. You see how Ferraris have changed over the years but the Ferrari Experience is all about the history, and how Ferrari is such an important company in Italy and particularly in Modena, it’s easy to get caught up in the emotion.

Want the Ferrari Experience ?

You can catch a shuttle at the Enzo Ferrari Museum to take you out to Maranello, they’ll drop you at another museum where you can get a 2 museum pass.

Stop in to look at the cars over the years and get a briefing on the history of Ferrari in Italy. Then Push Start is just across the street, believe me you can’t miss it.

The Ferrari Experience. Don't miss the Enzo Ferrari Museum in Italy, even if you aren't a car lover you'll appreciate the history and culture of Ferrari in Italy.

You can choose which kind of package you’d like depending on what Ferrari you’d like to drive and for how long. The shuttle will take you back to Modena and the museum there is one of the most beautiful modern museums where you can wander looking at how cars have changed throughout the years. Bonus tip: stay to watch the video, it’s fascinating to see how European history, including the wars, affected car production.

Maybe I am a car nut afterall!

Disclosure: We were guests of the Modern Tourism Board; however if you watch the video you’ll realize you can’t fake that kind of excitement.
There's no experience more thrilling than the Ferrari Experience at 100km/h in 3.9 seconds. Check out where to drive a Ferrari in Italy.

This is an excerpt from the article The Ferrari Experience which originally appeared on