Sometimes it gets lonely and a little boring being just you. But it also really helps to figure out who you are, and what your social media presence means to your business. You start making friends because you just want to BE their friend – you aren’t constantly thinking about selling them something or snagging them as a possible recruit. I am not just spraying and praying on social media to attract business, but only posting things that are meaningful to me. And if I do post about selling something, it’s because I really mean it and genuinely want to share it.
I’m certainly no pro at freelancing, far from it. But I have learned a few things from working freelance that has given me a greater perspective on using social media for business and/or direct sales. Separately, not necessarily together..
This is an excerpt from the article What Freelancing Has Taught Me About Social Media and Direct Sales which originally appeared on http://scarlettballantyne.com/.