Since I left my long-time jewelry business and started working freelance, I have learned so much about myself and about what it really means to use social media to work a business. My former jewelry business was direct sales, and therefore, there was always a roadmap of where to go. When working for yourself, you have no one to answer to but yourself: no incentives to hit, no pre-determined marketing and no team to rally. Just you.

Sometimes it gets lonely and a little boring being just you. But it also really helps to figure out who you are, and what your social media presence means to your business. You start making friends because you just want to BE their friend – you aren’t constantly thinking about selling them something or snagging them as a possible recruit.  I am not just spraying and praying on social media to attract business, but only posting things that are meaningful to me. And if I do post about selling something, it’s because I really mean it and genuinely want to share it.

I’m certainly no pro at freelancing, far from it. But I have learned a few things from working freelance that has given me a greater perspective on using social media for business and/or direct sales. Separately, not necessarily together..

This is an excerpt from the article What Freelancing Has Taught Me About Social Media and Direct Sales which originally appeared on http://scarlettballantyne.com/.