Driving traffic to your website is the central purpose of social media interaction for business, including Pinterest. The key with Pinterest is to include enough information to get your audience to not only re-pin your pin, but also to follow you so that they can re-pin and share more of your pinboards…and get them to click through to your website for more information.

There are some tested methods for accomplishing traffic generation using Pinterest.

Create Themed Boards Based on Your Blog

Create a new pinboard for every category on your blog. Plus, create some pinboards that are lifestyle oriented for your audience that don’t necessary go with your blog, but match the interests of your niche audience.

For instance, if you have a tutoring business and you primarily tutor high school students, you might, in addition to the typical study tips and information, include a board for things like graduation party ideas, or college prep. These are things that would be of interest to parents (and students) of high school students.

Other pinboards that are always popular include motivation and inspiration. These topics fit in every niche, and they are highly repinnable.

Include a Quote from an Article

When creating a pin, you have an opportunity to describe that pin. Pinterest allows you to take advantage of this chance to explain the pin and corresponding article….

This is an excerpt from the article How To Link Your Pins And Drive Pinterest Traffic To Your Site which originally appeared on http://thinkingoutsidethesandbox.ca/.